Our principals have completed a wide range of projects across diverse industries.
Mike Strasser
From consumer products to medical devices, Mike has developed many products from concept to market. His core strengths include:
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User research and synthesis: personas, interviews, insights, and market/competitor analysis
Product requirements and roadmapping: defining must-haves, portfolio direction, and business strategy
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Experience modeling: storyboards, user journeys, and concept ideation
Product design and engineering: mechanical design, manufacturability considerations, material selection, and industrial design oversight
Design reviews and detail engineering: ensuring manufacturability, catching issues early
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Leading teams through the full design process and guiding implementation to preserve the product vision, while supporting development processes and tools that promote organization, efficiency, and cross-functional collaboration.
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Inventor on 87+ utility and design patents in consumer products and medical devices
A peek at some of Mikes’s work
Leo Kopelow
From consumer products to medical devices, Leo has developed many products from concept to market. His core strengths include:
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Understanding how people actually live, work, and interact with products and systems. This involves close consideration of context, trade-offs, and the motivations behind behavior—the subtleties that often shape decisions in meaningful ways.
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UX Design — The practice of shaping how people interact with a product or system, focusing on usability, clarity, and emotional impact to create intuitive, satisfying experiences.
Service Design — The holistic design of end-to-end services, aligning people, processes, technologies, and touchpoints so that the overall experience feels seamless and effective.
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Storytelling — Communicating user needs and experiences through narrative to build empathy and alignment.
Journey Mapping — Visualizing the steps, emotions, and pain points of a user’s interaction to identify opportunities.
Service Blueprinting — Mapping both the customer experience and supporting processes to design seamless services.
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Guiding the implementation process from a design perspective to ensure the original vision is preserved, while collaborating seamlessly with agile development teams, including offshore partners.
A peek at some of Leo’s work
Jochen Backs
From consumer products to medical devices, Mike has developed many products from concept to market. His core strengths include:
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Shape products where form and function align, blending rational utility with emotional appeal into distinctive, user-centered designs.
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Create iconic, ownable systems that express brand identity.
Ensure adaptability across products, markets, and future growth.
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Design products that are functional, manufacturable, and detail-refined.
Document Colors, Materials, and Finishes (CMF).
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Deliver compelling renderings and imagery.
Visualize future explorations and roadmaps.
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Develop names and logos as part of a cohesive brand.
A peek at some of Jochen’s work
With a strong background in medical devices, Ted has been a leader in R&D of complex medical devices for most of his career and understands the development process from prototyping to scaling manufacturing
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Document design processes from concept to market release.
Provide engineering drawings, inspection records, and supplier quality controls.
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Conduct bench, lab, cadaver, and preclinical studies.
Perform user validations and regulatory trial preparations.
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Support supplier evaluation, inspection, and assembly fixturing.
Guide high-volume processes: injection molding, micro stamping, extrusions, CNC, laser cutting, EDM, nitinol, silicone, and CER manufacturing.
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Navigate FDA, CE, and TGA requirements for R&D and clinical trials.
Present to regulators and plan trials for surgical and implantable products.
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Drive cost reduction for both low- and high-volume products.
Transition teams from SolidWorks to OnShape.
Develop patent strategy and draft filings, with 85+ issued patents worldwide.
A peek at some of Ted’s work