Our principals have completed a wide range of projects across diverse industries.


Mike Strasser

From consumer products to medical devices, Mike has developed many products from concept to market. His core strengths include:

    • User research and synthesis: personas, interviews, insights, and market/competitor analysis

    • Product requirements and roadmapping: defining must-haves, portfolio direction, and business strategy

    • Experience modeling: storyboards, user journeys, and concept ideation

    • Product design and engineering: mechanical design, manufacturability considerations, material selection, and industrial design oversight

    • Design reviews and detail engineering: ensuring manufacturability, catching issues early

    • Leading teams through the full design process and guiding implementation to preserve the product vision, while supporting development processes and tools that promote organization, efficiency, and cross-functional collaboration.

    • Inventor on 87+ utility and design patents in consumer products and medical devices

A peek at some of Mikes’s work


Leo Kopelow

From consumer products to medical devices, Leo has developed many products from concept to market. His core strengths include:

    • Understanding how people actually live, work, and interact with products and systems. This involves close consideration of context, trade-offs, and the motivations behind behavior—the subtleties that often shape decisions in meaningful ways.

    • UX Design — The practice of shaping how people interact with a product or system, focusing on usability, clarity, and emotional impact to create intuitive, satisfying experiences.

    • Service Design — The holistic design of end-to-end services, aligning people, processes, technologies, and touchpoints so that the overall experience feels seamless and effective.

    • Storytelling — Communicating user needs and experiences through narrative to build empathy and alignment.

    • Journey Mapping — Visualizing the steps, emotions, and pain points of a user’s interaction to identify opportunities.

    • Service Blueprinting — Mapping both the customer experience and supporting processes to design seamless services.

    • Guiding the implementation process from a design perspective to ensure the original vision is preserved, while collaborating seamlessly with agile development teams, including offshore partners.

A peek at some of Leo’s work


Jochen Backs

From consumer products to medical devices, Mike has developed many products from concept to market. His core strengths include:

    • Shape products where form and function align, blending rational utility with emotional appeal into distinctive, user-centered designs.

    • Create iconic, ownable systems that express brand identity.

    • Ensure adaptability across products, markets, and future growth.

    • Design products that are functional, manufacturable, and detail-refined.

    • Document Colors, Materials, and Finishes (CMF).

    • Deliver compelling renderings and imagery.

    • Visualize future explorations and roadmaps.

    • Develop names and logos as part of a cohesive brand.

A peek at some of Jochen’s work


With a strong background in medical devices, Ted has been a leader in R&D of complex medical devices for most of his career and understands the development process from prototyping to scaling manufacturing

    • Document design processes from concept to market release.

    • Provide engineering drawings, inspection records, and supplier quality controls.

    • Conduct bench, lab, cadaver, and preclinical studies.

    • Perform user validations and regulatory trial preparations.

    • Support supplier evaluation, inspection, and assembly fixturing.

    • Guide high-volume processes: injection molding, micro stamping, extrusions, CNC, laser cutting, EDM, nitinol, silicone, and CER manufacturing.

    • Navigate FDA, CE, and TGA requirements for R&D and clinical trials.

    • Present to regulators and plan trials for surgical and implantable products.

    • Drive cost reduction for both low- and high-volume products.

    • Transition teams from SolidWorks to OnShape.

    • Develop patent strategy and draft filings, with 85+ issued patents worldwide.

A peek at some of Ted’s work