User Research

Uncovering unmet user needs to inform product requirements, ensuring every product or service is grounded in real human insight and meaningful value.

Activities include:

• Ethnographic research: Observing and interviewing users in their natural environments to reveal latent needs and behaviors.

• Experience mapping: Visualizing the complete user journey to identify pain points, motivations, and opportunities for improvement.

• Co-design workshops: Engaging users, clients, and cross-functional teams in collaborative sessions that build alignment and shared ownership.

• Contextual inquiry and field studies: Combining observation and conversation to understand how people actually work and live.

• Persona and archetype development: Turning research findings into actionable tools that guide design and product strategy.

• Digital transformation alignment: Translating human insights into strategic initiatives that balance organizational goals with user needs.

• Validation research: Testing prototypes and concepts iteratively to ensure they meet user expectations and create measurable impact.

Product, service & software design

Designing experiences that connect human insight with technical and business realities, turning research into meaningful products, services, and digital systems.

Activities include:

• Product design: Creating physical and digital products that are intuitive, manufacturable, and aligned with user and market needs.

• Service design: Mapping and orchestrating complex systems of people, tools, and touchpoints to deliver seamless experiences.

• Software and UX design: Developing digital interfaces and workflows that make complex tasks simple, clear, and satisfying.

• Prototyping and iteration: Building and refining tangible representations of ideas to test, learn, and improve before launch.

• Systems thinking: Considering the broader ecosystem of stakeholders, technologies, and processes to ensure long-term viability.

• Design language and brand alignment: Ensuring visual, behavioral, and experiential consistency across all channels.

• Cross-functional collaboration: Working closely with engineers, clinicians, and business teams to align user value with organizational success.

Detailed design guidance

Ensuring that the original design intent is carried through to production, bridging the gap between concept and delivery while supporting teams to execute with precision and clarity.

Activities include:

• Design for manufacturing and assembly: Translating design intent into feasible, cost-effective production solutions.

• Prototype development: Creating proof-of-concept and pre-production prototypes to validate function, usability, and quality.

• Technical collaboration: Partnering with engineers, fabricators, and vendors to resolve design and production challenges.

• Specification and documentation: Producing detailed drawings, materials, and process guidelines to ensure consistency and accuracy.

• Quality and performance reviews: Supporting testing, refinement, and iteration to achieve design integrity at scale.

• Process optimization: Improving efficiency by aligning design, engineering, and supply-chain workflows.

• Launch and implementation support: Guiding teams through final refinements, ensuring that what ships reflects the vision.

Design industry liason

Helping organizations collaborate effectively with external design and engineering partners to ensure quality, efficiency, and alignment with business goals.

Activities include:

• Partner sourcing and selection: Identifying and vetting design, engineering, and manufacturing teams suited to project needs.

• Brief development: Clarifying goals, constraints, and success metrics to ensure external partners start with a strong foundation.

• Vendor management: Coordinating communication, schedules, and deliverables across multiple external contributors.

• Quality oversight: Reviewing design and technical outputs to ensure consistency with brand standards and user goals.

• Process alignment: Bridging gaps between internal and external teams to maintain momentum and transparency.

• Contract and scope guidance: Helping define fair and effective scopes of work, budgets, and deliverables.

• Performance accountability: Tracking progress and outcomes to ensure that partner contributions meet expectations.

Design Advisor & Design Audits

Providing independent, expert perspective to strengthen design outcomes, align teams, and ensure that products and experiences meet both strategic and user goals.

Activities include:

• Design audits: Reviewing existing products, interfaces, and systems to assess usability, consistency, and brand alignment.

• Strategic design advising: Guiding leadership teams on design direction, organization, and capability-building.

• Experience evaluation: Identifying friction points and opportunities across customer journeys and digital touchpoints.

• Benchmarking and best practices: Comparing design performance against industry standards to highlight competitive opportunities.

• Design process review: Assessing workflows, tools, and decision frameworks to improve collaboration and efficiency.

• Training and mentorship: Helping internal teams build stronger design thinking and critique skills.

• Implementation follow-through: Ensuring that insights and recommendations translate into tangible improvements.