Work > UNICEF
UNICEF
Kid Power
Empowering kids to help kids
As a partner at Daylight, I led the UX team for UNICEF USA’s Kid Power initiative, which helped kids get active while learning about global citizenship. Partnering with Star Wars Force for Change, the program launched nationally at Target.
Using a wearable band and app, kids earned points through physical activity. The daily goal of five points aligned with NIH step recommendations. Every 25 points unlocked life-saving food packets for malnourished children. Special app missions offered more chances to help while teaching kids about global communities.
“We use it on a daily basis. My kids get so excited by it. They get up, they dance around, they sing, they move and they laugh together.”